Product Marketer

About Hailey 🩷

During the spring of 2020 Hailey HR was founded. We're a Swedish SaaS HR-tech company that want to digitalise, simplify and modernise the HR industry with our HR-system - join us on our journey!

About the position 💼

As a Product Marketer, you work at the intersection of product, sales, customer success, and marketing. Your main responsibility is to translate the product into clear and engaging communication that drives both sales and usage adoption.

Responsibilities

• Developing clear value propositions, personas, and solutions that resonate with our target audiences.
• Drive product understanding both internally and externally through thoughtful storytelling that ties together our entire communication.
• Own product launches from start to finish - strategy, execution and follow-up.
• Create and maintain sales and marketing materials such as sales decks, web content, customer cases and product videos.
• Work strategically with what we say and how we say it to shape our voice, stand out in the market and build trust across our markets.
• Identify opportunities to increase customer engagement and product usage.

What are we looking for?

• 1-2 years of experience in product marketing, B2B communication, copywriting, or similar roles where writing has been a core part of your work.
• Experience collaborating closely with product or sales teams.
• Professional fluency in Swedish and English, and excellent written communication skills in English and Swedish.
• Fluency in another Nordic language is a big plus.

We believe you are:

• Genuinely curious about how the product works and dedicated to truly understanding it.
• Skilled in both copy and visual communication, with an eye for detail.
• Receptive to feedback and comfortable adapting when circumstances change.
• Able to prioritise in a fast-paced environment.
• You formulate messages that both engage and provide concrete value to the recipient.
• A collaborative team player who takes ownership.

More information:

Scope: 100% Start: As soon as possible! Location: Stockholm, Sweden (on site)

We’re looking forward to your application! 👋 💌